Where enterprise strategy meets execution
3 initiatives, one through-line
Context
T-Mobile for Business (TFB) is the enterprise division of T-Mobile — serving Fortune 500 companies and global organizations across every major industry vertical. Operating at the intersection of consumer-grade scale and enterprise-grade complexity, TFB manages multi-billion dollar commercial relationships across connectivity, platform solutions, cloud collaboration, IoT ecosystems, and strategic technology partnerships. As one of the largest enterprise telecommunications providers in the United States, TFB competes at the highest level of B2B strategy — where deals are complex, stakeholders are numerous, and execution timelines are unforgiving.
During my tenure as Principal Strategy Manager, I led three distinct strategic initiatives within TFB — each requiring cross-functional alignment, executive stakeholder management, and the ability to translate organizational complexity into structured, executable strategy.
Overview: 3 Initiatives
During my tenure as Principal Strategy Manager at T-Mobile for Business, I led three distinct enterprise initiatives — each operating at the intersection of technology, partnership, and organizational complexity. I operated at the intersection of strategy and execution, leading initiatives for digital and platform transformation, enterprise partnerships, and customer experience.
1
Digital Transformation
Led Agile reformation, Salesforce CRM modernization, and embedded organizational change advisory across divisions — synthesizing ground-level intelligence into executive-ready guidance that shaped senior leadership decisions in real time.
2
Software Enterprise Partnerships
Served as strategic point person for T-Mobile's Microsoft partnership — diagnosing systemic operational breakdowns, owning the roadmap, and driving cross-functional alignment across product, engineering, sales, and legal to deliver integrated enterprise solutions at scale.
3
Automotive & IoT Partnerships
Led partnership strategy across global automotive OEMs — BMW, Honda, Rolls-Royce, Mini — managing complex cross-functional stakeholder environments to enable connected vehicle ecosystems at scale.
Modernizing enterprise platforms and internal systems
Digital Transformation
Enterprise CRM Transformation
T-Mobile's enterprise CRM transformation was one of the most complex internal initiatives underway during my tenure — a full-scale Salesforce modernization covering Lead-to-Order and Order-to-Cash across the entire sales organization. As a founding team member of the newly established Digital Transformation Office, I served as a strategic advisor to senior leadership, led the organizational shift to Agile ways of working, and drove stakeholder alignment across 100+ planned features spanning platform security, lead management, customer accounts, opportunity forecasting, implementation, and sales support teams.
The central persona anchoring the transformation was Jeff — an Account Executive whose end-to-end journey through receiving, commissions, bill review, and payment defined every capability we prioritized and every experience we designed.
Lead-to-Cash journey map developed to define experience outcomes and capability requirements across the enterprise CRM transformation.
Scope & Responsibilities
-
Transformation Strategy
Reported directly to the Director who founded T-Mobile's Digital Transformation Office — serving as a principal strategist on the team driving full-scale Salesforce CRM modernization across Lead-to-Order and Order-to-Cash. Led internal stakeholder interviews, defined experience outcomes across 100+ planned features, and developed the user persona framework that anchored every capability decision.
Identified and validated growth opportunities by synthesizing customer insights, technical feasibility, and operational constraints into strategic roadmaps.
-
Executive Business Case Development
Built executive business cases that secured $5M+ in annual funding for enterprise transformation priorities — presenting data-driven recommendations directly to C-suite leadership to inform go/no-go decisions on digital investment.
-
Agile Delivery & Integration
Drove cross-functional alignment across engineering, product, sales, and operations teams using Agile delivery frameworks — managing JIRA backlog planning, sprint coordination, and API integration priorities to keep a complex, multi-workstream transformation on track.
Microsoft Partnership
Aligning enterprise collaboration strategy across Microsoft 365 & Teams App for joint T-Mobile and Microsoft customers.
Summary
Served as the sole strategic point person for T-Mobile's Microsoft partnership — owning the go-to-market strategy for integrated B2B productivity solutions including Teams Phone Mobile, Microsoft 365 Business Voice, Teams conferencing, and calling plans. Diagnosed systemic operational breakdowns, rebuilt the partnership roadmap from the ground up, and drove cross-functional alignment across product, engineering, sales, and legal to deliver enterprise-grade communication solutions to joint T-Mobile and Microsoft business customers at scale.
T-Mobile's partnership with Microsoft positioned TFB as an operator-connect partner — enabling enterprise customers to activate Teams Phone Mobile and M365 voice solutions directly through T-Mobile's network. Delivering these solutions required aligning internal platforms including CRMs, API-driven integrations, customer portals, and evolving data infrastructure to ensure scalable, seamless customer-facing delivery.
Context
Microsoft 365 is the productivity backbone of the modern enterprise — combining communication, collaboration, and cloud tools into one integrated ecosystem.
For enterprise B2B customers, the suite delivers mission-critical capabilities: Teams for chat, meetings, conferencing, and voice; M365 Business Voice for unified calling; Teams Phone Mobile for SIM-enabled mobile-to-Teams integration; and calling plans that consolidate PSTN connectivity under a single business number.
Scope & Responsibilities
-
Drove alignment of Microsoft Teams and Microsoft 365 solutions with T-Mobile’s enterprise offerings, bridging external partnership capabilities with internal product and customer needs
Collaborated across product, engineering, and partnership teams to ensure consistent positioning and delivery of integrated collaboration solutions
T-Mobile-Microsoft Productivity Solutions: Microsoft Teams and Microsoft 365 solutions
-
Architected quality governance framework, improving coordination across cross-functional teams
Defined and standardized processes supporting enterprise solution delivery and partner integration
-
Drove coordination across multi-disciplinary teams (product, engineering, legal, sales, operations) to support execution of Microsoft-enabled solutions
Maintained alignment across internal stakeholders and external partners within a complex enterprise environment
-
Delivered executive-facing narratives and internal alignment by translating complex partnership and platform initiatives into clear, decision-ready narratives
Equipped cross-functional teams teams to better understand and leverage Microsoft partnership capabilities
Impact
2. Operational Performance Improvement
Reduced Escalations
by 50%
Improved cross-functional alignment and process clarity, significantly lowering escalation rates across enterprise solution delivery.
3. SLA & Customer Delivery Reliability
Stabilized Onboarding to 1–2 Business Days
Reduced onboarding timelines by 3 days at peak bottleneck, enabling consistent delivery against promised SLA expectations.
4. Platform Integration & Partnership Value
Enabled Scalable
Microsoft Offerings
Strengthened integration between Microsoft Teams, Microsoft 365, and internal systems—unlocking new solution offerings and expanding partnership-driven opportunities.
1. Governance & Leadership Alignment
Established Microsoft Quality Control Center
Drove adoption of a centralized governance framework with full leadership buy-in, improving coordination and accountability across enterprise platform and partnership initiatives
Automotive & IoT
Driving cross-functional alignment across connected vehicle ecosystems
Summary
Led strategic automotive and IoT partnership initiatives — shaping deal strategy, driving cross-functional alignment across 50-100 stakeholders, and contributing to $7.5M+ in quarterly enterprise sales across BMW, Honda, Rolls-Royce, and emerging OEM partners including VinFast, Tesla, GM, and Stellantis.
T-Mobile's automotive and IoT division was competing for position in a rapidly expanding connected vehicle market — pursuing partnerships with global OEMs at a time when embedded connectivity, telematics, and IoT infrastructure were becoming table stakes for modern vehicles. Navigating these partnerships meant managing complex multi-party environments across engineering, product, legal, and external partners simultaneously.
Context
Jeep
Chrysler
Alfa Romeo
Peugeot
Mini
Honda
Rolls Royce
BMW
Tesla
General Motors
Uber
Jeep Chrysler Alfa Romeo Peugeot Mini Honda Rolls Royce BMW Tesla General Motors Uber
Challenges of the Automotive Industry
The Factory
Future-proofing facilities, ensuring seamless 5G connectivity throughout and in the myriad of use cases of IoT for factory technology, and deployments in advanced car telemetry data collection.
Cost savings while advancing in software and hardware continuous improvement strategies and implementation with new innovative technologies.
For OEM Customers
Customers deserve complete transparency. However, visibility gaps into the sales experience, ease of change management of switching or adding on providers into existing fleets or services for minimal disruption.
Easy data access and self-service portals for asset tracking, fleet management, and overall 5G connectivity usage—not just within the cars they produce, but also in their businesses—with the need for flexible plug-and-play offerings to customize where access to the internet is needed most.
Vehicles
OEMs and customers are bound by previous investments into assembly line configurations for specific car make & brands, leading to inflexible networks—hindering advancement and experiences.
Investment strategies that face the tension between the newest technology of smart cars/EV models vs. continued support for the cars “on the road today” with the unknown data point of when specific models will sundown.
What I Did
-
Led enterprise partnership strategy and deal execution, partnered with sales and account executives to shape positioning, negotiation materials, and POC planning for global automotive OEMs
Led and supported RFP planning and response efforts, aligning technical, financial, and legal inputs
Orchestrated Connected Car telematics partnership strategy with BMW, Honda, and Rolls-Royce, contributing to $7.5M+ quarterly enterprise sales.
-
Drove coordination across 50–100 stakeholders spanning product, engineering, network, finance, and legal
Maintained continuity during a major organizational transition, aligning teams and workflows following leadership restructuring
-
Provided input into product and platform development, including API integration, data infrastructure, and scalability considerations
Conducted industry and competitive analysis across the automotive IoT landscape
Acted as a strategic advisor to IoT and automotive leadership on platform evolution and global expansion
-
Delivered weekly updates and recommendations to SVP leadership, advocating for automotive and IoT innovation priorities
The Rolls-Royce connected vehicle program required more than a partnership agreement — it required building the customer-facing experience from the ground up. Below is the in-vehicle Wi-Fi hotspot registration flow developed for Rolls-Royce owners, enabling seamless T-Mobile network activation directly from the vehicle interface.
Drove alignment across 50–60 cross-functional stakeholders spanning product, engineering, network, finance, and legal to support enterprise automotive and IoT initiatives
Drove multi-million dollar partnership deals, including contributing to strategy, positioning, and negotiation materials for OEM partnerships such as VinFast (~$2M deal), and Connected Car telematics partnership strategy with BMW, Honda, and Rolls-Royce, contributing to $7.5M+ quarterly enterprise sales.
Enabled structured execution of enterprise RFPs and proof-of-concept (POC) initiatives, supporting engagements with leading automotive OEMs including Tesla, GM, and Stellantis
Shaped product and platform strategy by providing input on API development, data infrastructure, and scalability requirements for global automotive and IoT use cases
Delivered regular updates and recommendations to SVP leadership, increasing visibility into evolving product, partnership, and data strategy
Impact
Partnership strategy that led to the commercial launch of T-Mobile's BMW Magenta Drive connected vehicle program — now an active product offering for BMW owners nationwide.
